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Archive for the ‘Press’ Category
Take a Stance Against Bullying
Monday, May 14th, 2012
LA Boxing is teaming up with the top fighters in MMA and taking a stance against bullying! Michael Bisping, Tito Ortiz, Rampage Jackson and other MMA
fighters are bringing a new aspect to help STOP bullying. You can help us too!
We are looking for girls and boys between 8 and 16 years old to talk to us about bullying. A parent or guardian must be present to interview. Anyone in Southern California is welcome to join us for these short interviews so be sure to tell your friends. This is your ONLY chance to be a part of this important new perspective!
All kids are invited to talk to us, both from the position of being bullied or from the viewpoint of being a bully. We want to give you an open and honest opportunity to have a voice.
Make sure a parent/guardian comes with you and join us on Sunday, May 20th, 2012 at the LA Boxing headquarters from 9 AM to NOON or at LA Boxing Long Beach from 1 to 4PM.
Locations:
9 AM to Noon: LA Boxing Franchise Corporation, 2915 Tech Center Dr., Santa Ana, CA 92705
1 PM to 4 PM: LA Boxing Long Beach 4290 E. Pacific Coast Highway, Long Beach, CA 90804
For more details, call 714-668-0911 (Calls only available M thru F, 9 AM to 5 PM)
LA Boxing® Knocks Out First Franchise Agreement in Seattle
Tuesday, April 24th, 2012
Local Franchising Group to Open Washington’s First LA Boxing Gyms; Company Plans Call for a Total of Six Locations to Open Throughout the Market in the Next 18 Months
For Immediate Release:
SEATTLE (4/24/12) – LA Boxing®, the world’s largest boxing, kickboxing and mixed martial arts (MMA) fitness franchise, announced today that it has signed a franchise agreement with local franchising group Huntro, LLC to open three LA Boxing gyms in Seattle. The announcement stems from a larger company expansion plan, which calls for a total of six locations to open throughout the market within the next 18 months.
With a family history in franchising that spans more than 50 years, Huntro, LLC’s Managing Director Terry Wynia was looking for the right franchise opportunity that he could embark on himself.
“I had been looking into a variety of franchise concepts for years and wasn’t finding anything that was the right match,” Wynia said. “My brother is a member of the San Diego LA Boxing gym and recommended that I check it out. After seeing the location and talking with company executives, I knew LA Boxing was the right franchise fit for not only my own lifestyle and professional goals but also for Seattle consumers—there are no other gyms like it in the market. I’m excited to bring LA Boxing to Seattle.”
LA Boxing focuses on fun, efficient and effective group boxing workouts and intense one-on-one personal training in a clean, welcoming and friendly environment, taught by instructors with actual fighting experience. Unlike individual workouts at most gyms, LA Boxing’s group classes are filled with a mix of all fitness levels and, although intense in nature, members are encouraged to workout at their own pace. While gaining intangible growth in self-confidence and determination, members have the ability to burn up to 1,000 calories in hour-long classes.
The bright colors, clean environment, and well-organized layout break down the conventional image of a boxing gym. Each LA Boxing is outfitted with a designated area for rows of heavy punching bags, speed bags, a boxing ring, an MMA area, and cardio and strength equipment. LA Boxing has thoroughly researched and tested all components of its concept—location and layout, equipment mix, marketing plans, staff responsibilities, and class schedules, among others.
“We’re looking to grow throughout Seattle with franchisees like Terry and his team who are business savvy and fitness-minded,” said Philip Jacobs, LA Boxing Director of Franchise Development, adding that there is a high demand throughout the market for alternatives to large, impersonal fitness centers. “We have found that local consumers are increasingly interested in fitness concepts like LA Boxing that offer an unconventional way to stay in shape and break from their typical routine.”
With nearly 75 locations open nationwide and another 50 in the development pipeline, expansion throughout Seattle is part of the company’s strategic franchise expansion plan which calls for more than 220 locations to open nationwide by 2015. The gyms will be concentrated in most major U.S. cities including Brooklyn, Chicago, Philadelphia, Phoenix, and Seattle, among others.
For more information on LA Boxing or franchise opportunities, visit http://laboxing.com/franchising/ or contact Philip Jacobs at: (714) 668-0911 or philip@laboxing.com.
About LA Boxing
LA Boxing® is the world’s largest boxing, kickboxing and mixed martial arts fitness franchise with nearly 75 locations open nationwide and another 50 in various stages of development. The LA Boxing Workout™—aimed at suburban men, women, and children—which burns 800-1,000 calories per hour, is taught by professionally-trained boxers, kickboxers and mixed martial arts fighters. For more information about LA Boxing, visit http://laboxing.com/.
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LA Boxing® Knocks Out First Franchise Agreement in New Orleans
Tuesday, April 24th, 2012
Local Personal Trainer to Open New Orleans’ First LA Boxing Gym; Company Plans Call for More Than 5 Additional Locations to Open Throughout the Market
For Immediate Release:
NEW ORLEANS (April 16,2012) – LA Boxing®, the world’s largest boxing, kickboxing and mixed martial arts (MMA) fitness franchise, announced today that it has signed a franchise agreement with local entrepreneur Scott Musso to open the first LA Boxing gym in New Orleans. Already very successful in Baton Rouge with 2 gyms and another one opening soon in Lafayette, the new LA Boxing will be the first of more than five locations the company plans to open throughout New Orleans within the next 18 months.
A college athlete and local personal trainer, Musso had always wanted to open his own gym where members could work towards their health and fitness goals in a comfortable and friendly atmosphere. By pursuing his dream through LA Boxing, the 32-year-old knew he would have the opportunity to successfully fulfill this passion with a proven business model and ongoing support from the franchise.
“LA Boxing is the perfect fit for my lifestyle and professional goals,” Musso said. “As a personal trainer, I’ve been working with consumers throughout the market for the past five years and know LA Boxing is just what New Orleans needs—there’s no other gym like it in the market. I’m excited to bring the first to the area and look forward to further expanding the brand.”
LA Boxing focuses on fun, efficient and effective group boxing workouts and intense one-on-one personal training in a clean, welcoming and friendly environment, taught by instructors with actual fighting experience. Unlike individual workouts at most gyms, LA Boxing’s group classes are filled with a mix of all fitness levels and, although intense in nature, members are encouraged to workout at their own pace. While gaining intangible growth in self-confidence and determination, members have the ability to burn up to 1,000 calories in hour-long classes.
The bright colors, clean environment, and well-organized layout break down the conventional image of a boxing gym. Each LA Boxing is outfitted with a designated area for rows of heavy punching bags, speed bags, a boxing ring, an MMA area, and cardio and strength equipment. LA Boxing has thoroughly researched and tested all components of its concept—location and layout, equipment mix, marketing plans, staff responsibilities, and class schedules, among others.
“With our highly successful gym in Baton Rouge, aggressive expansion throughout New Orleans comes as a natural growth progression for LA Boxing,” said Philip Jacobs, LA Boxing Director of Franchise Development. “There is a high-demand throughout New Orleans for an alternative to large, impersonal fitness centers, making LA Boxing a perfect fit for the area. We’re looking to grow throughout the area with franchisees like Scott who are business savvy and fitness-minded.”
With nearly 75 locations open nationwide and another 50 in the development pipeline, expansion throughout New Orleans is part of the company’s strategic franchise expansion plan which calls for more than 220 locations to open nationwide by 2015. The gyms will be concentrated in most major U.S. cities including Brooklyn, Chicago, Philadelphia, Phoenix, and Seattle, among others.
For more information on LA Boxing or franchise opportunities, visit http://laboxing.com/franchising/ or contact Philip Jacobs at: (714) 668-0911 or philip@laboxing.com.
About LA Boxing
LA Boxing® is the world’s largest boxing, kickboxing and mixed martial arts fitness franchise with nearly 75 locations open nationwide and another 50 in various stages of development. The LA Boxing Workout™—aimed at suburban men, women, and children—which burns 800-1,000 calories per hour, is taught by professionally-trained boxers, kickboxers and mixed martial arts fighters. For more information about LA Boxing, visit http://laboxing.com/.
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Interview with Reece Bennett
Thursday, April 12th, 2012
Pictured L to R: Jesse Reid, Reece Bennett, Chet Bennett
Reece Bennett is no stranger when it comes to boxing. A Southern California native, Reece spent his days in the ring at an early age, much like his grandfather and father before him. During his early amateur career, Reece was a member of LA Boxing’s Fight Contingency Program, a program that supports our members through sponsoring amateur and professional fighters.
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Being a third-generation boxer in your family, boxing is clearly in your blood. Your grandfather, Chester Bennett, fought in the 1930s and your father, Chet Bennett, in the 70s. Was there any pressure to become a boxer or did you find yourself naturally picking it up?
There was never any real pressure in my family to start boxing. That is one thing I am truly grateful to my father for. That being said, somewhere deep down I knew I would end up boxing sometime down the line. My father always watched boxing on the weekends and the major PPV fights were always a party with some major names of retired boxers who were always family friends. Looking back I was set up from the start to pursue boxing.
With your first amateur fight at just 11 years old, how supportive were your parents during your early years?
My father has naturally always been supportive throughout my whole career. He is my best friend, biggest fan and ironically my biggest critic. He will be the first one to tell me if he thought I lost, to the point where he has thought I lost some of those I won. My mom, on the other hand, has been supportive but also engraved in me the importance of education. I know, because of her, that school comes before boxing as it is a for sure way to better my future. If boxing works out, that will be amazing. But education is the only constant in anyone’s future.
What was the moment where you realized you wanted to pursue boxing on a more serious level?
When I was younger, I was involved in all sorts of different sports and competitions. Mainly competitive karate. After I had achieved a goal I had since I was 4 years old of getting my black belt, I decided it was time to try a new endeavor. My dad was weary at first, he didn’t know if I had the dedication to succeed in boxing. After countless times asking, he finally gave in and we got connected with hall of fame trainer Jesse Reid.
At 17 you won novice division in the California Golden Gloves tournament. What are other accomplishments you’ve had thus far?
I have won the Desert Showdown, the Nevada state championships, and recently got eliminated in the quarterfinals of the 2012 Olympic reload trials. That made me top 10 in the nation.
Jesse Reid, a member of the World Boxing Hall of Fame, has been your trainer since you were 15 years old. How has helped you develop as a fighter?
Man there is so much to say about Jesse. He is so much more than a trainer to me, and much more of a father figure. Our families connected from the beginning and have been close ever since. When I was fighting my addiction to drugs, he came to California and put me up with his son in Nevada with the help of my parents. As a fighter (and a person), the biggest thing Jesse has taught me is that no matter what fight you are in, or how hard it gets you never give up and never stop fighting
How important is it for a fighter to have a strong bond with his trainer in achieving success?
To me that bond is mandatory. I trust Jesse and Trevor Sambrano, my second trainer and also an LA Boxing trainer, with my life and everything they say, I believe. The one problem with today’s boxers is the loyalty with their trainers. I have been raised, and firmly believe that you stick with your trainer through thick and thin. I understand situations arise where you need to change, but for me there is no boxing without Jesse or Trevor.
How would you describe your style?
My boxing style is always evolving and changing depending on my opponent and the strategy I need to employ. I feel the strong constant is that I have always been a boxer-puncher.
How long have you been training at LA Boxing? How has training at LA Boxing improved your skills?
I have been training at la boxing for about a year now. Meeting Trevor Sambrano there has drastically improved my skills and style. Since then, I have exceeded the skill level I thought was impossible in such a short period. The best part of this is I am still improving with no end in sight. It works out for me because Trevor and I live close by each other, so we’re able to train a lot in South Orange County.
What are some goals you have set for yourself for the rest of 2012 and beyond?
After falling short at the Olympic trials I have decided to look forward and not back. I would like to have another 15-20 amateur fights and in late summer I plan to turn pro, god willing.
When you’re not in the ring, where can we find you?
When I’m not in the gym, sadly I am usually driving to the gym haha. I go to LA 3 times a week to spar so that roughly translates to 10-15 hours a week of driving depending on traffic. Other than that I am usually studying or trying to fit time in with friends and my girlfriend, while also doing my work to stay connected with God and the things that keep me happy and sober. I have a lot to juggle in my life, and I am truly grateful for every part.
Thank you for your time and best of luck on your future. Any last words for the readers?
Thank you for everything. I feel truly blessed with Jesse and Trevor in my corner and am also thankful to LA Boxing for making my boxing goals slightly easier.
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LA Boxing® Knocks Out Franchise Agreement in Brooklyn
Friday, March 30th, 2012
Longtime Friends and Business Partners to Open Brooklyn’s First LA Boxing Gym; Company Plans Call for More Than 25 Additional Locations to Open Throughout the Five Boroughs
BROOKLYN (March 30, 2012) – LA Boxing®, the world’s largest boxing, kickboxing and mixed martial arts (MMA) fitness franchise, announced today that it has signed a franchise agreement with entrepreneurs Dmitry Skvirskiy and Alex Maftsir to open the first LA Boxing gym in Brooklyn.
Slated to open in fall 2012, the new LA Boxing will be the first of five locations to open in the Brooklyn market. The company plans also call for more than 25 additional locations to open throughout the five boroughs within the next 18 to 24 months.
“LA Boxing is the perfect fit for our lifestyle and professional goals,” Skvirskiy said. “We’ve been huge fans of boxing for years and were looking for a way to turn our passion into a business. When the opportunity to become entrepreneurs with LA Boxing presented itself, we knew we had found the perfect fit.”
Longtime friends and Information Technology (IT) specialists, Skvirskiy and Maftsir decided to open LA Boxing in the Brooklyn after recognizing a void in the neighborhood for such a specialized, high-intensity fitness option. Since the LA Boxing business model does not require the owner to be on site full-time, the franchise opportunity allows them the ability to become small business owners without sacrificing their professional careers.
“LA Boxing gives us the opportunity to pursue what we love, with the resources and guidance we need to help us reach our goals,” Maftsir added. “We’re able to fill a void in the Brooklyn area by providing a clean and comfortable atmosphere where members can get a great workout, while also gaining self-confidence.”
LA Boxing focuses on fun, efficient and effective group boxing workouts and intense one-on-one personal training in a clean, welcoming and friendly environment, taught by instructors with actual fighting experience. Unlike individual workouts at most gyms, LA Boxing’s group classes are filled with a mix of all fitness levels and, although intense in nature, members are encouraged to workout at their own pace. While gaining intangible growth in self-confidence and determination, members have the ability to burn up to 1,000 calories in hour-long classes.
The bright colors, clean environment, and well-organized layout break down the conventional image of a boxing gym. Each LA Boxing is outfitted with a designated area for rows of heavy punching bags, speed bags, a boxing ring, an MMA area, and cardio and strength equipment. LA Boxing has thoroughly researched and tested all components of its concept—location and layout, equipment mix, marketing plans, staff responsibilities, and class schedules, among others.
“We’re looking to grow throughout Brooklyn with franchisees like Alex and Dmitry who are business savvy and fitness-minded,” said Philip Jacobs, LA Boxing Director of Franchise Development, adding that there is a high demand throughout the market for alternatives to large, impersonal fitness centers. “We have found that local consumers are increasingly interested in fitness concepts like LA Boxing that offer an unconventional way to stay in shape and break from their typical routine.”
With nearly 75 locations open nationwide and another 50 in the development pipeline, expansion throughout Philadelphia is part of the company’s strategic franchise expansion plan which calls for more than 220 locations to open nationwide by 2015. The gyms will be concentrated in most major U.S. cities including Brooklyn, Chicago, Philadelphia, Phoenix, and Seattle, among others.
For more information on LA Boxing or franchise opportunities, visit http://laboxing.com/franchising/ or contact Philip Jacobs at: (714) 668-0911 or philip@laboxing.com.
About LA Boxing
LA Boxing® is the world’s largest boxing, kickboxing and mixed martial arts fitness franchise with nearly 75 locations open nationwide and another 50 in various stages of development. The LA Boxing Workout™—aimed at suburban men, women, and children—which burns 800-1,000 calories per hour, is taught by professionally-trained boxers, kickboxers and mixed martial arts fighters. For more information about LA Boxing, visit http://laboxing.com/.
Zab Judah and LA Boxing; An impressive win over Vernon Paris
Sunday, March 25th, 2012
Last night, Zab Judah, demonstrated his skills, maturity and outright domination vs. Vernon Paris on NBC Sports. And for weeks leading up to the fight, there was little doubt that Judah was peaking at just the right time. It was obvious from the start that Judah was the sharper, stronger, quicker and more mature fighter, taking advantage of his south-paw strengths, with little to no answers from Paris. Judah was, indeed, in top form.
Photo Ed Mulholland-US PRESSWIRE
Round after round, Judah dominated the younger fighter with determination and focus until the ref called a stop to the fight awarding Judah a TKO in the ninth round along with his 42 professional victory.
For this fight, Zab Judah could have trained at just about any gym he wanted. So in January, when his camp walked into LA Boxing North Las Vegas to train for his fight against Vernon Paris, we welcomed him with open arms.
For the staff and approximately 700 members of LA Boxing North Las Vegas, it would have been just another day at the gym – with pro fighters training right alongside of every day folks – except, this time, it was different. For eight weeks leading up to the fight, when Judah was around, the gym was electric, vibrant, powerful and it was serious. His preparation was on full display on Saturday night in front of his Brooklyn, NY home crowd.
“I like to train in an environment where people are. I like to make myself realistic – like people can reach out and touch me. What’s to be shy about,” said Judah. “Zab’s camp was full-on. They were at the gym constantly in preparation for last night’s fight,” says Anthony Geisler, president of LA Boxing Franchise Corporation. “It wasn’t until the NBC Sports cameras came to film that we noticed anything different – that is, other than the five-time world champ training in the ring,” he said.
NBC SPORTS NETWORK PRESENTS “FIGHT NIGHT 36: ZAB JUDAH”
Thursday, March 22nd, 2012
Zab “Super” Judah vs. Vernon Paris on NBC Sports Network Fight Night, Saturday, March 24 at 10 PM ET
NEW YORK – March 14, 2012 – Zab “Super” Judah, former undisputed welterweight and junior welterweight champion, will be featured in Fight Night 36: Zab Judah, premiering Wednesday, March 21 at 10:30 p.m. ET on the NBC Sports Network.
The NBC Sports Network extends its all-access 36 series to boxing for the first time with this 30-minute special that chronicles 36 hours in the life of the Brooklyn boxer as he prepares to face Vernon Paris in a box-off for the No. 1 contender position in the Junior Welterweight division. Judah’s match with Paris will air on the second edition of the NBC Sports Network Fight Night boxing series, Saturday, March 24 at 10 p.m. ET.
“Compelling, story-driven access is something we want to grow in the NBC Sports Network original space, said Ron Wechsler, Vice President, Original Programming and Development, NBC Sports Network. “Given the success we have seen with NHL 36, we are excited to extend the brand to boxing. With Zab Judah returning to his hometown of Brooklyn, we have an amazing hook for our first Fight Night 36 special.”
“The NBC Sports Network’s decision to support its Fight Night professional boxing series by extending its 36 format into the sweet science is just the kind of support that our sport needs,” said promoter Kathy Duva of Main Events. “Every boxer I know is his own reality show. I am quite confident that we will win lots of new fans to the sport with this type of programming. I can’t wait to see the premiere.”
Following are reairs of Fight Night 36: Zab Judah: March 22 at 11:30 p.m., March 23 at 9:30 a.m. and 7:30 p.m., March 24 at 6 p.m. and at 9:30 p.m. as the lead-in to the Judah-Paris fight. All times are ET.
LA Boxing® Knocks Out Franchise Agreement in Philadelphia
Monday, March 19th, 2012
PHILADELPHIA (March 19, 2012) – LA Boxing®, the world’s largest boxing, kickboxing and mixed martial arts (MMA) fitness franchise, announced today that it has signed a franchise agreement with local entrepreneur Mike Durso and his business partners to open Pennsylvania’s first LA Boxing gym in Philadelphia. Planned to open in fall 2012, the new LA Boxing will be the first of more than 10 locations the company plans to open in the market within the next 18 to 24 months.
“LA Boxing is the perfect fit for our lifestyle and professional goals,” said Durso. “We’ve been huge fans of boxing for years and were looking for a way to turn our passion into a business. After looking into the LA Boxing franchise opportunity, the decision to open our own gym was a no brainer. LA Boxing gives us the opportunity to pursue what we love, with the resources and guidance we need to help us reach our goals.”
Local resident and technology executive, Durso and his partners were looking for a way to turn their hobby into a business without sacrificing their professional careers. Since the LA Boxing business model does not require the owner to be on site full-time, the franchise opportunity allows them the ability to maintain full employment outside the gym.
“We’re looking to grow throughout Philadelphia with franchisees like Mike who are business savvy and fitness-minded,” said Philip Jacobs, LA Boxing Director of Franchise Development, adding that there is a high demand throughout the market for alternatives to large, impersonal fitness centers. “We have found that local consumers are increasingly interested in fitness concepts like LA Boxing that offer an unconventional way to stay in shape and break from their typical routine.”
LA Boxing focuses on fun, efficient and effective group boxing workouts and intense one-on-one personal training in a clean, welcoming and friendly environment, taught by instructors with actual fighting experience. Unlike individual workouts at most gyms, LA Boxing’s group classes are filled with a mix of all fitness levels and, although intense in nature, members are encouraged to workout at their own pace. While gaining intangible growth in self-confidence and determination, members have the ability to burn up to 1,000 calories in hour-long classes.
The bright colors, clean environment, and well-organized layout break down the conventional image of a boxing gym. Each LA Boxing is outfitted with a designated area for rows of heavy punching bags, speed bags, a boxing ring, an MMA area, and cardio and strength equipment. LA Boxing has thoroughly researched and tested all components of its concept—location and layout, equipment mix, marketing plans, staff responsibilities, and class schedules, among others.
With nearly 75 locations open nationwide and another 50 in the development pipeline, expansion throughout Philadelphia is part of the company’s strategic franchise expansion plan which calls for more than 220 locations to open nationwide by 2015. The gyms will be concentrated in most major U.S. cities including Brooklyn, Chicago, Philadelphia, Phoenix, and Seattle, among others.
For more information on LA Boxing or franchise opportunities, visit http://laboxing.com/franchising/ or contact Philip Jacobs at: (714) 668-0911 or philip@laboxing.com.
About LA Boxing
LA Boxing® is the world’s largest boxing, kickboxing and mixed martial arts fitness franchise with nearly 75 locations open nationwide and another 50 in various stages of development. The LA Boxing Workout™—aimed at suburban men, women, and children—which burns 800-1,000 calories per hour, is taught by professionally-trained boxers, kickboxers and mixed martial arts fighters. For more information about LA Boxing, visit http://laboxing.com/.
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LA Boxing Sells Ten New Franchise Territories, Expands Into New Markets
Wednesday, November 2nd, 2011
Despite Tough Economy, LA Boxing Continues to Grow as More People Demand Engaging Fitness Routines
SANTA ANA, Calif. November 1, 2011– LA Boxing Franchise Corporation announced today it has awarded ten new U.S. territories, giving fitness enthusiasts who prefer a demanding workout of strength, cardio and mental training a lot more locations from which to choose.
The company is adding a Birmingham facility – the first LA Boxing in Alabama. The other new locations are in Long Beach, West Hollywood, Fullerton and Tustin, CA; Miami, FL; Baton Rouge and Lafayette, LA; El Paso, TX; Leesburg, VA; and Silver Spring, MD. All of these facilities will be open and operating in 2011 and 2012.
Combating the trend of economic uncertainty, LA Boxing has shown sustained growth into new markets over the past 10 years. With nearly 130 sold territories in the U.S. and Puerto Rico and over 66 locations operating nationwide, the company is America’s largest boxing, kickboxing and mixed martial arts fitness franchise.
“LA Boxing continues to open new locations despite the economy because we have a proven, turn-key business model,” Philip Jacobs, LA Boxing’s director of franchise development, said. “We attract very smart, well-capitalized investors who have a passion for fitness and success.”
The fitness industry is seeing a rise in niche gyms as demand grows for more personalized and engaging workout routines, according to industry reports. The LA Boxing workout model focuses on group mixed martial arts-styled workouts guided by skilled instructors, most with professional fighting experience. Workouts combine stretching, cardio endurance, strength, agility and stress management to achieve results unlike any other group fitness class.
Cristy Welker, owner of the new LA Boxing territory in Birmingham, is a firm believer in the company’s fitness model and philosophy.
“I am a nurse, so I wanted a business that focused on health and fitness” Welker said. “After extensive research, I found LA Boxing. It is a great concept which I can believe in. Also I found that the members love the energy and dynamic of a group workout. The concept is far more interesting than weight lifting and cardio machines.”
Franchises are currently available. For more information, please contact Philip Jacobs at 714-668-0911.
About LA Boxing:
LA Boxing® is the world’s largest boxing, kickboxing and mixed martial arts fitness franchise. It has more than 66 locations nationwide and is recognized by the International Health, Racquet & Sportsclub Association as one of the fastest growing fitness chains in the country. The LA Boxing Workout™, which burns 800-1,000 calories per hour, is taught by professionally trained boxers, kickboxers and mixed martial arts fighters.
FITLOSOPHY AND LA BOXING TEAM UP TO KNOCKOUT BREAST CANCER
Thursday, September 29th, 2011
FITLOSOPHY AND LA BOXING TEAM UP TO KNOCKOUT BREAST CANCER
COSTA MESA,Calif. — September 27, 2011 – fitlosophy, inc. creator of the fitness + nutrition journal and goal setting system, fitbook TM, has teamed up with LA Boxing in honor of Breast Cancer Awareness month with a special campaign to knockout cancer called boxing4boobs. The mission of boxing4boobs is to create awareness about breast cancer prevention, raise funds for breast cancer charities, and provide opportunities for men and women to try the healthy-living solutions offered by fitlosophy and LA Boxing.
Beginning October 1, 2011 a limited edition fitbook PINKTM will be available at LA Boxing locations across the country and online at www.getfitbook.com. fitbook PINK will contain all of the benefits of the original fitbook, only it will feature pink binding and display a pink breast cancer ribbon on its cover to support breast cancer research and awareness programs. fitbook is a unique 12-week planning system that provides the framework to set goals, record workouts and log food intake on a daily basis. LA Boxing will be giving back to the community in honor of breast cancer awareness month by offering free kickboxing classes all day October 8, 2011 at gyms nationwide and donating a portion of proceeds during the month of October.
fitbook will be available for purchase throughout October and for every fitbook PINK sold, $4 will be donated to breast cancer charities. Half of all contributions will be given to the Avon Breast Cancer Crusade whose beneficiaries range from leading cancer research and clinical centers to community-based, non-profit breast health education programs. The additional funds raised from each fitbook PINK will be donated to MyLifeLine.org, a non-profit organization dedicated to supporting the needs of cancer patients and their families and friends to foster connection, inspiration, and healing.
In addition, fitlosophy will also be offering pink tank tops printed with the company’s mantra: “live life fit” throughout the boxing4boobs Campaign. Tank tops will be available for purchase at www.getfitbook.com and $2 for every shirt sold will be donated to the designated breast cancer related charities.
“fitlosophy is tickled PINK to join forces with LA Boxing this year to give breast cancer a healthy punch through the boxing4boobs campaign,” said Angela Manzanares, chief fitlosopher of fitlosophy, inc. “Through our fun-spirited boxing4boobs campaign we hope to inspire women and men of all ages to integrate fitness into their lifestyle and positively impact the means in which they approach their health.”
boxing4boobs is spearheaded by Manzanares and LA Boxing Director of Marketing, Keith Williams. Manzanares and Williams will be on site at the LA Boxing Costa Mesa location engaging with the public at the 9:30am kickboxing class and sharing their message to be proactive about early detection, lessen their personal risks, and to live life fit.
About fitlosophy, inc.
Based in Orange County, California, fitlosophy, inc. is the creator of fitbookTM, a revolutionary line of fitness journals that have transformed the way people reach their fitness goals. fitlosophy’s mission is to inspire people to live a healthy, active lifestyle by motivating and supporting them with innovative products, to redefine how people integrate fitness into their lifestyle. The company’s founder, Angela Manzanares, embraces a fit life and has a passion for positively influencing the lives of others. The fitlosophy mantra: live life fit. Learn more about fitlosophy online at http://www.getfitbook.com.
To learn more about fitbook or the Boxing 4 Boobs campaign please contact:
Golie Alemi, PR for fitlosophy, inc., PR@getfitbook.com, (949) 735-2445
Angela Manzanares, founder fitlosophy, inc. Angela@getfitbook.com
